A new service, getvendors.com, is creating online communities where handy men, plumbers and other services can advertise their services and members can discuss vendors and review them.
Services like this have been available in health care for years, recommending dentists, physicians, nursing homes and home health care services.
The problem with them is that all the recommended services are paid advertisers, not independently reviewed and checked out.
This particular service claims that two of the five services it will recommend to members will come up as unpaid, organic searches, and the other three will be paid sponsors. Whether the paid sponsors will be clearly identified as such remains to be seen.
Another question for the sponsors is whether home owners will turn to their site instead of or in addition to friends and neighbors? How will getvendors.com generate traffic for the advertisers?
Advertisers will pay something like 99 cents per lead, which getverndors.com says will be screened for false leads. And advertisers can buy banners on the sites to generate traffic.
Here is the news release e-mailed by getvendors.com:
Click here.
